I joined the Torque team in November 2024 following senior PR roles with Nissan Europe, Lotus and most recently Automobili Pininfarina, where I was Global PR Director. Prior to that, I was an automotive journalist for almost 20 years, half of which was as a freelancer.

That I’ve been around this amazing industry since the late Nineties means I have developed a strong network of contacts within senior media and the influencer community, not just in the UK but across European markets and further afield.

My role at Torque is to be the primary contact for passenger car and technology accounts, building strong relationships and providing strategic planning and comms counsel to client teams.

Straddling the commercial and creative elements of agency life, I help to ensure that we are delivering exactly what the client wants – and that means on time, on budget and in line with all the agreed objectives. Putting results under the microscope afterwards, to see what lessons can be learned for the future, is also a key part of my role.