I’ve been Torque’s ‘lorry-man’ for nine years after joining Torque to head-up our long-standing account with DAF Trucks. It has been a great privilege for me to be part of the PR effort supporting the UK’s market-leading truck brand.

I have always worked in the commercial vehicle industry having emerged from my ‘school-of-hard-knocks’ engineering apprenticeship with Renault Trucks immediately upon leaving school. After a stint in the PR department, I was lucky enough to be offered a full-time job and I haven’t looked back. I remember being so excited to work alongside ‘real-life’ journalists – a few I’m still friends with more than 30-years later! I quickly learned that building relationships was, and still is, the key to effective media engagement.

I also worked for many years, and gained a huge amount of experience, with a small PR agency with responsibility for a well-known German truck manufacturer.

I’ve also worked with a great many transport-related clients, although it is with truck and bus OEMs where I’m best deployed. I’m delighted today to be working on some key client accounts with Torque. Over the years, I’ve come to understand the transport sector’s B2B media landscape, and its many characters – and, importantly, I’ve had plenty of laughs along the way.