This can be a barrier to understanding how AI is transforming how we communicate, so we’ve put together a simple guide to shed some light on the new words entering our day-to-day vocabulary.
1. Machine Learning (ML)
A method used by AI to learn from data patterns. For communications, machine learning can be used to analyse trends and optimise campaigns.
2. Large Language Model (LLM)
A complex machine learning model trained on vast amounts of text data. It understands and generates human-like text, enabling automated content creation, sentiment analysis, and more. Some well-known examples of LLMs are ChatGPT and Google Bard.
3. Natural Language Processing (NLP)
A branch of AI focusing on the interaction between humans and computers using natural language. It’s how our AI tools can understand and respond to human speech or text.
4. Generative AI
A subset of AI focused on creating new content or predictions. This can include generating text, images, or even music. It’s what allows us to craft highly tailored content at scale.
5. Prompt Engineering
A technique for carefully designing the inputs (prompts) to AI models to achieve desired outputs. Having fully trained prompt engineers in our team helps us to fine-tune our AI tools to get the precise tone, style, and message for our clients.
6. Supervised Learning
A type of machine learning where the model is trained using labelled data. For communications agencies, this can mean training our AI tools on specific data sets to make them more effective in understanding our clients’ needs and industry nuances.
7. Hallucination
When a Large Language Model presents incorrect information as if it is true. This is often brought about as a result of an incorrect prompt, poor quality prompt engineering or using the wrong AI tool for the task.
The world of AI is as exciting as it is complex, and its terminology can sometimes cause unnecessary confusion. But understanding these essential terms can open up a whole new realm of possibilities in PR and communications, from more precise targeting to augmented creativity and strategic thinking.
We believe that AI represents a new frontier in connecting with audiences, and we’re here to help you make the most of it. If you have any questions or want to know how we can apply AI to your communication needs, don’t hesitate to get in touch hello@torqueagencygroup.com.
