Torque supported Advanced Electric Machines (AEM) in announcing new investment from Barclays Sustainable Impact Capital, Legal & General Capital and Par Equity.
AEM wanted to achieve awareness of its most recent investment round among key audience groups.
Torque worked with AEM’s senior leadership and its incoming investors to develop an announcement plan that achieved the objectives of both groups.
This included developing messaging to underpin any written communications and interviews given by spokespeople. It secured a media exclusive with Reuters as well as follow-up broadcast and online coverage in key finance, engineering and local media. This was supported by a social media campaign run across AEM’s channels and in conjunction with its new investors.
